Debut is a graduate and recruitment app that allows candidates to apply to top employers with one tap and get Talent Spotted for exclusive opportunities.
From user research conducted with the support of global strategy and insight company Brand Potential we discovered that there’s 5 stages to the candidate recruitment journey: Form a plan; Get ready; Start search; Apply and Interview.
The New Year, New Debut campaign was about showcasing this to the candidates using social media. To support this I created a series of interconnecting posts across Debut’s Instagram account that visually showed the different stages across the different rows of the Debut Instagram profile. All artwork was made using Adobe Illustrator CC.