UrbanLux London are a brand new luxury streetwear brand.
To support the launch of their brand and their first product, “22 The Master Builder”, a high quality, Italian leather bag designed for urban environments. I was asked to create a series of video advertisements for Instagram, both ads were created using Adobe After Effects.
The campaign consisted of a series of advertisements. The first advertisement was designed to be a top of the funnel advertisement, with the sole purpose of raising brand awareness.

The next advertisement was the next advertisement scheduled to be released as part of the campaign, it was the next down the funnel and teases the reveal of the product to further stimulate interest and with a call to action that encourages people to subscribe to be notified for the product launch.