Waitrose & Partners has 348 shops in England, Scotland, Wales and the Channel Islands, they combine the convenience of a supermarket with the expertise and service of a specialist shop. I had the opportunity to work on placement for 3 months with their Packaging and Print team and I learnt a lot from some incredible creatives. I assisted on several photography shoots and worked closely with the team on live briefs, one of which was the Barware project featured below
To create a new visual aesthetic for the Waitrose hanging shelf barware range.The new identity had to still embody the overarching Waitrose & Partners visual identity but the new aesthetic also had to ensure it incorporated a more premium style which represented some of the new cocktail equipment that was being introduced into the range.
The barware range was diverse, it had a lot of different items to support a variety of different drink solutions and I wanted to showcase this. I was inspired by Orla Kiely’s use of symbols and patterns and chose to showcase a variety of different glass and bottle types that the drinks are either bought in or drunk from to highlight the how diverse drink culture is, wether you prefer a glass of wine, a cocktail or pale ale there’s something in the Waitrose barware range for you.